Personality Matters Blog

Posted 05 January 2016 by
Global Marketing

Type and Influence

The mid-afternoon session on day 1 of the MBTI® Users Conference offered another three sessions to choose from. I went to Bernie Goldstein’s session titled “Influencing the Buyers’ Journey with the MBTI® Type and Other Assessments.” Bernie’s session focused on how to apply the MBTI tool and other assessments to better understand the client experience. The importance of flexing to the needs of our customers is of course key. That means a good amount of self...

Archive