The Biggest Discoveries from the MBTI Influence Research Project
Global Marketing
While the authors (Damian Killen, founder of the Irish training and development consultancy Thrive, and Rich Thompson, CPP Divisional Director of Research) presented portions of the Influence Research Project’s findings last year at CPP’s MBTI® Users Conference in San Francisco, we know that not everyone was able to attend that event, so we've put together a webinar to give you a chance to examine the results of this study in their entirety! The webinar that will unveil the details of new research showing that MBTI personality type is intricately connected with the successes and failures of interpersonal influencing, combining insights from the MBTI assessment with massive data samples from 3,500 global participants.
“The MBTI tool is unique in that it is not only well-documented for accuracy, but it is also extremely popular, being used in thousands of organizations worldwide for the past several decades. We’re only beginning to scratch the surface of the learnings to be had from its insights,” said Thompson. “CPP and Thrive collaborated on this research project as part of our ongoing effort to shed light on how MBTI personality type affects the most important elements of business communication.”
In addition to getting a first look at the white paper “Myers-Briggs® Type and Influencing: Effects and Impacts”, attendees will have the opportunity to ask questions to the study’s authors. Here’s a small sampling of the information that will be presented:
The Four Patterns of Influence
The study found that each of the 16 Myers-Briggs personality types have a significant and unique pattern of preferences for influencing and being influenced, based on four categories of influencing behavior.
The study authors gave each of these four patterns nicknames:
- “Let’s work together”--A practical, positive, and collaborative influencer who empathizes with others to build a “real” relationship.
- “Let’s do the right thing”--A straight-forward, direct, and efficient influencer.
- “Here’s another way” --An encouraging, inspiring, and impactful influencer, who engages people and considers the overall benefits.
- “Here’s the way forward”--A confident, reasoned, and convincing influencer, who presents an informed and intellectual argument.