Personality Matters Blog
Posted 14 January 2016 by
Global Marketing
Global Marketing
MBTI® Tool and Influencing—The Power of the Mental Processes
I slept well and was excited about what day 2 of the MBTI® Users Conference would bring. The first session of the day was an exciting keynote by Damian Killen, Founder & Managing Director at Thrive, and Rich Thompson, Divisional Director of Research at CPP. The session was titled “MBTI®—The Missing Piece in the Influencing Jigsaw.” Anyone who attended the conference received a very informative and snazzy white paper on influencing, based on current research from 2...
Posted 05 January 2016 by
Global Marketing
Global Marketing
Type and Influence
The mid-afternoon session on day 1 of the MBTI® Users Conference offered another three sessions to choose from. I went to Bernie Goldstein’s session titled “Influencing the Buyers’ Journey with the MBTI® Type and Other Assessments.” Bernie’s session focused on how to apply the MBTI tool and other assessments to better understand the client experience. The importance of flexing to the needs of our customers is of course key. That means a good amount of self...
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