Personality Matters Blog
Global Marketing
Interview: The Beginnings of the SuperStrong Assessment
Interviewed by Karen Gonzalez, Product Marketing Manager at CPP. While CPP, Inc. has been around for over sixty years and is best known for the Myers-Briggs® and Strong Interest Inventory® assessments, our small but mighty division, CPP Innovation Labs, was created to listen to our customer’s and the market’s current needs to quickly develop products and services to address those. Challenging the status quo is what we’re all about at CPP Innovation Labs. Craig Johnson, Director of Data Science...
Global Marketing
MBTI® Users Conference—Creating a Culture of Clarity / It’s Not Meant to Be Predictive
And finally, Patrick Kerwin shared the criticism that the MBTI® tool is not predictive of behavior. Guess, what? It’s not meant to predict behavior. Instead, the MBTI tool is about giving us some understanding around how we take in information (Perceiving processes of S-N) and make decisions (Judging processes of T-F). Isabel Briggs Myers called this “clearer perceptions” and “sounder judgments.” If you try to apply the MBTI tool beyond that, you are oversteppin...
Global Marketing
Celebrating a 60th Wedding Anniversary—Father’s Day Too!
The temperature on this side of the island is much cooler, so Kevin sets about getting a fire started downstairs. I go online to look for restaurants having been assured by the owner in previous emails that it will be easy to get a reservation on a Sunday night. What we both forgot is that this Sunday is Father’s Day. Being the small town that it is, there aren’t many restaurants, and most of them are booked. What to do? Time to use my Perceiving preference (superpowers?) and come up...
Global Marketing
USC Marshall School of Business Finds Students 75% More Engaged with Strong Interest Inventory
With an emphasis on entrepreneurship and innovation, collaborative research and social responsibility, the USC Marshall School of Business is ideally positioned to address the challenges of a rapidly changing business environment. Their guiding philosophy – success demands an understanding of the inner workings of the global marketplace –has established USC Marshall as a leader among the nation’s premier business schools. USC Marshall provides powerful global experiences across...
Global Marketing
Career Ready, Career Strong
As a career counselor and academic advisor, you want your students to have the best tools to prepare for the future—preferably before the last minute. That's why, as your expert personal guide, we've created a "Career Ready, Career Strong" toolkit based on the Strong Interest Inventory® assessment to help you promote your career services and get your students on the right track sooner. This toolkit includes: A fun, interactive social media video to help you establish your bra...
Global Marketing
Looking at the Strong Scales as Puzzle Pieces
Written by Cheryl Hollatz-Wisely, MEd, Lead Trainer, GS Consultants It is nice when our students and clients take the Strong Interest Inventory and their GOT, BIS and OS results align. The interpretation is straightforward when there are thematic patterns across all the scales and the Basic Interests are reflected in the top 10-20 Occupational Scales. It is like a jigsaw puzzle where all of the pieces fit and deliver that satisfying “snap” that comes from put...
Global Marketing
Gender and the Strong Interest Inventory®: Two of the Most Common Questions
Written by Cheryl Hollatz-Wisely, MEd, Lead Trainer, GS Consultants Gender and the Strong Interest Inventory®: Two of the Most Common Questions QUESTION #1: “Why does the Strong still use gendered reports??!!??” I get this question all the time, and I can absolutely see why people might ask. Back in the 70s when I first took the Strong Interest Inventory, I remember being a bit offended that my gender seemed to matter. As a Title IX girl, I felt like someo...
Archive
- 2024
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2023
- December (4)
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November (6)
- How to use the MBTI assessment with the Strong assessment
- Why knowing your personality type is critical to a growth mindset
- Should personality assessments be used in hiring?
- How personality type affects team performance and job satisfaction
- The Psychology of Leadership
- Why self-awareness is not enough
- October (3)
- September (5)
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August (7)
- Targeted Leadership Development and Succession Planning through CPI 260 Certification
- Working Across Cultures
- Enhancing communication in teams
- Can you pick up 3 pieces of litter?
- Unlocking Team and Leadership Potential through FIRO Certification
- Awards Spotlight: The Myers-Briggs Company
- Overcoming team communication challenges
- July (3)
- June (4)
- May (2)
- April (3)
- March (3)
- February (3)
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January (6)
- MBTI personality type and relationships
- Does the MBTI assessment work across cultures?
- How can you help managers develop an inclusive workplace for employees?
- The Myers-Briggs Company & MBTI assessment in the news – top articles from 2022
- Four ways to help employees manage the ‘always on' culture
- Introverts in conflict: what we learned in 2022
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2022
- December (3)
- November (4)
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October (7)
- Finding a Career with Purpose
- The New TKI® Team Report
- What are the new sources of conflict at work?
- How to build a more effective hybrid workplace
- Get the latest research on conflict at work
- Conflict at work: What are your options?
- Galderma Skincare Uses the MBTI® Tool to Navigate Major Company Change
- September (2)
- August (4)
- June (1)
- May (2)
- April (1)
- March (5)
- February (3)
- January (1)
- 2021
- 2020
- 2019
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2018
- October (1)
- August (1)
- July (1)
- June (2)
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May (4)
- Leveraging Your Personality Type for Stress Management During the Job Interview Process
- For an Authentic, Effective Job Interview, You Must First Understand Your Own Personality Type (Part II)
- For an Authentic, Effective Job Interview, You Must First Understand Your Own Personality Type
- Effects and Causes of Conflict Among Employees
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2017
- December (1)
- November (3)
- October (3)
- September (4)
- August (3)
- July (4)
- June (3)
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May (6)
- Leadership and the Intuition–Feeling (NF) Process Pair
- Leadership and the Sensing–Feeling (SF) Process Pair
- Leadership and the Sensing–Thinking (ST) Process Pair
- Myers-Briggs Personality Types and Leadership
- Webinar: Build the Workforce of Tomorrow
- Combining Coaching Tools: Myers-Briggs & FIRO Assessments
- April (4)
- March (5)
- February (8)
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January (9)
- Showing Appreciation—INFP
- Showing Appreciation—ISFP
- Showing Appreciation—ISTP
- Showing Appreciation—INTJ
- Showing Appreciation—INFJ
- Showing Appreciation—ISFJ
- Showing Appreciation—ISTJ
- What I'm Thankful For...
- MBTI® Users Conference—Type, Interpersonal Needs, and Stress: A FIRO-B® and MBTI® Workplace Culture Connection
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2016
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December (10)
- How Your Life's Mission Statement Will Guide You To Greater Work-Life Balance
- MBTI® Users Conference—“Culture Matters” Panel: Macro and Micro Perspectives
- Appreciating Family During the Most Wonderful Time of the Year!
- These Bosses Want to Know Your Type
- MBTI® Users Conference—Networking and the Step II™ Receiving Facet Challenge
- Using the MBTI in Education in the Way It Was Designed
- MBTI® Users Conference—Creating a Culture of Clarity / It’s Not Meant to Be Predictive
- MBTI® Users Conference—Creating a Culture of Clarity / It Is Reliable
- MBTI® Users Conference—Creating a Culture of Clarity / It Doesn’t Just Flatter You
- MBTI® Users Conference—Creating a Culture of Clarity / There is Plenty of Research
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November (10)
- MBTI® Users Conference—Creating a Culture of Clarity / Some Clinical Psychology Criticism
- MBTI® Users Conference—Creating a Culture of Clarity / Ambiverts?
- MBTI® Users Conference—Creating a Culture of Clarity / Type Dynamics
- MBTI® Users Conference—Creating a Culture of Clarity / Proper Type Language
- MBTI® Users Conference—Creating a Culture of Clarity
- MBTI® Users Conference—Communication Breakthroughs: The Genesis for Better Understanding of Others
- CPP Acquires UK-based OPP
- MBTI® Users Conference—From Diversity to Inclusion to Engagement
- MBTI® Users Conference—The Art of Culture Hacking
- MBTI® Users Conference—A Step II™ Day
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October (9)
- MBTI® Users Conference—Culture Matters
- New Ready-to-Deliver Workshops for Easier Facilitation
- Washington State DOT Gives Green Light for Leadership Training with the CPI 260 Tool
- Celebrating a 60th Wedding Anniversary—Conclusion
- Celebrating a 60th Wedding Anniversary—The Second Goodbye
- Celebrating a 60th Wedding Anniversary—The First Goodbye
- Celebrating a 60th Wedding Anniversary—Learning How to Use My Inborn Preferences
- Celebrating a 60th Wedding Anniversary—A Sensing vs. Intuition Challenge
- Celebrating a 60th Wedding Anniversary—ISFJ in Action
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September (10)
- Know Your Myers-Briggs Type? Here's How It Could Affect Your Money Decisions
- Celebrating a 60th Wedding Anniversary—Love Is in the Air
- Celebrating a 60th Wedding Anniversary—Loco Moco
- Celebrating a 60th Wedding Anniversary—Live in the Moment
- Companies Would Benefit from Helping People Who Prefer Introversion to Thrive
- Celebrating a 60th Wedding Anniversary—Perceiving Is Alive and Well
- Celebrating a 60th Wedding Anniversary—The Krakken
- Allianz Global Improves Leadership, Teamwork with the FIRO-B Tool
- Celebrating a 60th Wedding Anniversary—A Three-Hour Tour
- New—MBTI® Workbook
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August (9)
- Celebrating a 60th Wedding Anniversary—Early Morning and Ready to Go
- Celebrating a 60th Wedding Anniversary—Dining by the Sea
- Celebrating a 60th Wedding Anniversary—A Life of Love
- Celebrating a 60th Wedding Anniversary—My Preferences Do Not Limit My Behavior
- Celebrating a 60th Wedding Anniversary—Step II Facets in Action
- Celebrating a 60th Wedding Anniversary—Step II™ Planful, Out-of-Preference
- Celebrating a 60th Wedding Anniversary—NF Blessing, NF Curse
- Celebrating a 60th Wedding Anniversary—Lifelong Type Development with Eggs and Bacon on the Side
- Enhance Your MBTI® Step II™ Training + Free Exercises
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July (10)
- Celebrating a 60th Wedding Anniversary—Father’s Day Too!
- Free eBooks to Help Optimize Your MBTI® Step II™ Training
- Executive Office of the President Uses FIRO-B for Team Development
- Celebrating a 60th Wedding Anniversary—INFP Preferences in Overdrive
- Optimize Your MBTI® Step II™ Training With a New Tool
- Celebrating a 60th Wedding Anniversary—Extraverted Intuition Meets Introverted Sensing
- Celebrating a 60th Wedding Anniversary—Day One Adventure
- Leading culture from your strengths
- Celebrating a 60th Wedding Anniversary—Out-of-Preference Planful
- Celebrating a 60th Wedding Anniversary—We Have Arrived!
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June (14)
- Celebrating a 60th Wedding Anniversary
- Summer Vacation Decision Making—Introverted Feeling
- American Red Cross Uses CPI 260 Tool to Identify Leadership Potential
- Summer Vacation Decision Making—Extraverted Feeling
- Summer Vacation Decision Making—Introverted Thinking
- Summer Vacation Decision Making—Extraverted Thinking
- Fortune 500 Chemicals Co. Increases Team Efficiency Up to 20% Using TKI Tool
- Summer Vacation Decision Making—Introverted Intuition
- Summer Vacation Decision Making—Extraverted Intuition
- Summer Vacation Decision Making—Introverted Sensing
- Putting E–I and S–N together to support student success, Part 3
- Summer Vacation Decision Making—Extraverted Sensing
- USC Marshall School of Business Finds Students 75% More Engaged with Strong Interest Inventory
- I’m Back and Summer Is Almost Here!
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May (10)
- Type at the Family Conference Table: In the Grip
- Type at the Family Conference Table: Introverted Intuition
- Type at the Family Conference Table: Extraverted Sensing
- Type at the Family Conference Table: Extraverted Feeling
- Type at the Family Conference Table: Introverted Thinking
- Type at the Family Conference Table: Extraverted Intuition
- High Growth IT Services Company Utilizes CPI 260 to Achieve Talent Management Objectives
- Type at the Family Conference Table: Introverted Sensing
- UMMS Professionals Give Patients Top Care While UMMS Cares for Professionals with FIRO-B
- Type at the Family Conference Table: Introverted Feeling
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April (10)
- Anderson University Career Services Finds Success with Strong Tool
- Type at the Family Conference Table: Extraverted Thinking
- Type at the Family Conference Table
- How to Decide on Management Styles for Your Company
- Farming, Leadership Development and the TKI Tool
- 16 Types in the Workplace—ENTJ
- 3 Simple, Brilliant Ways Introverts Can Conquer Public Speaking
- 16 Types in the Workplace—ENFJ
- Harnessing Diverse Personalities to Move Your Career Forward
- 4 Exclusive Secrets of the Myers-Briggs Tool
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March (15)
- 16 Types in the Workplace—ESFJ
- 16 Types in the Workplace— ESTJ
- “I’m Both!”
- Square Pegs in Round Holes
- Common Criticisms of the MBTI are Misguided
- 16 Types in the Workplace—ENTP
- Career Ready, Career Strong
- Trapped in an Unfulfilling Job? How to Find Out What You Want to Do
- Introducing the Next Wave of Refreshed MBTI® Products!
- 16 Types in the Workplace—ENFP
- The Biggest Discoveries from the MBTI Influence Research Project
- 16 Types in the Workplace—ESFP
- 16 Types in the Workplace—ESTP
- Clarifying Clarity
- 16 Types in the Workplace—INTP
- February (9)
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January (9)
- JDSU Uses Personality Typology during Management Empowerment Camps
- Is It Over Already?
- I’m Next! Part 2
- Gender and the Strong Interest Inventory®: Two of the Most Common Questions
- I’m Next!
- MBTI® Tool and Influencing—The Power of the Mental Processes
- Connecting with Food and Drink
- MBTI® Criticism
- Type and Influence
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December (10)
- 2013